Kylie Jenner sparked a fashion freakout when she abruptly canceled her Paris fashion week appearance at the Balmain show to promote her multimillion-dollar makeup deal with the haute brand.

The Kylie Cosmetics mogul was signed to serve as Balmain’s artistic director of makeup, sit front row at last Friday’s show, and take a final bow on the runway with Balmain creative director Olivier Rousteing, surrounded by models glammed in her beauty brand.

An announcement stated Jenner would arrive at 7:30 a.m., before the show, to personally apply her makeup on models. But Balmain’s mascara began manically melting last week when Jenner canceled just days after she reportedly checked into an LA hospital with flulike symptoms. She apologized on social media, saying “I’m heartbroken.”

However, a fashion insider said Balmain staffers were not feeling it. The insider said, “They’ve been working on this deal with Kylie for over a year. It is huge, worth millions and millions of dollars. When Kylie canceled at short notice, Balmain went into meltdown. The entire team at Balmain were in chaos mode because they lost the star of their show. They were devastated and begged her to reconsider, but she didn’t.”

Adding, “Millions of dollars in product had been ordered to celebrate this collaboration, and the plans had been in the works for over 12 months.”

Kylie has since been plugging the makeup collection online. The brand is still hopeful it will be a big seller.

Reps for Kylie and Balmain didn’t immediately get back to us.