The promotion ahead of Chilling Adventures of Sabrina Season 3 is truly a sight to behold. The show is going dark, darker than it already is anyway. But, there still remains a sense of humor about it all, especially since this is the only series that could get characters to say "Praise Satan" with a straight face and make it mean something.

We know that Season 3 will have Sabrina venturing into the dark pits of Hell to retrieve her boyfriend Nick, now the vessel of Satan himself. To get fans ready for the Season 3 premiere, Chilling Adventures of Sabrina has gone a step further and released a trailer. But it's not simply any average trailer, dear readers. No. It's a full-fledged music video that includes a singing Kiernan Shipka, dancing cheerleaders, and Nick in chains.

"When it comes to love, I'm going straight to Hell," sings Shipka. She means that quite literally. The Hellish (and I mean this in a good way) music video is one of the best forms of marketing I've seen for a TV series in a while. Seriously, WTF? The tune is devilishly catchy, there's choreographed dancing, and Prudence (Tati Gabrielle) and Ambrose (Chance Perdomo) parading around sexily with a mirror ball. And all of this is interspersed with scenes from the upcoming Season 3. It's quite clever if I do say so myself.

Watch the full "Straight to Hell" music video below! I currently have the song stuck in my head and I'm torn between loving it and hating it.

Chilling Adventures of Sabrina Season 3 (or Part 3 as the show likes to call it) premieres January 24 on Netflix. Praise Satan.