Percy “Master P” Miller will be honored at the 2020 BET Hip Hop Awards.

The CEO of No Limit Records will receive the I Am Hip Hop award at the ceremony on Oct. 27.

The New Orleans native launched a record store and then his label in 1991 with $10,000 inherited from his grandfather.

This year, the show will promote #ReclaimYourVote, encouraging voter registration and greater access to polls.