Master P is hoping to usurp Aunt Jemima and Uncle Ben’s.

After the long-running food lines promised to replace their racist branding, the rap star announced that he plans to launch his own rival products. His Uncle P company will offer grits, pancake mix, syrup, oatmeal, rice and beans — and dedicate some profits to supporting black communities.

“If they made millions of dollars off Aunt Jemima and Uncle Ben’s, imagine how much we’ll make to give back to our own community,” he told CNN.

“It’ll be us helping us without having to wait for the government. We can actually change the world.”