Harry Morton — the owner of the Pink Taco eateries and son of Hard Rock Cafe co-founder Peter Morton — has died, a report said Sunday.

The 38-year-old entrepreneur was found unresponsive in his Beverly Hills home Saturday afternoon and pronounced dead at the scene, TMZ said.

Foul play is not suspected, sources told the site.

Morton’s grandfather, Arnie Morton, co-founded Morton’s Steakhouse.

Morton also owned the Viper Room in LA.