A Hollywood charity event used Keanu Reeves’ name to sell pricey tickets — saying “The Matrix” icon would attend and be honored — but Reeves had never heard of the organization, wasn’t meant to go, and was even shopping at Whole Foods as the gala went on.
Global Charity Initiative, which says it aims to “eradicate poverty on a global scale by empowering people to take charge of their lives, primarily by achieving a shift in mindset,” prominently put Reeves on its invite to an event last Sunday at the Beverly Hilton. The organization also promoted Reeves’ attendance on social media with his image and the garbled come-on, “Join some Hollywood finest actors like Chadwick Bosman [sic] and Keanu humble and lover humanity supporting GCI to eradicate poverty.”
A Facebook post said tickets cost up to $1,000, and an attendee told us that many guests purchased them for a chance to be in a room with the “John Wick” star. The source told us that the gala also auctioned off a painting of Reeves at the event.
But Reeves was not there, and his rep told us, “He knew nothing about the event and has no affiliation with this organization whatsoever. And they used his image without permission.”
A Twitter user even said they spotted Reeves at a Whole Foods while the event was going on.
We’re told that actress Eugenia Kuzmina — who stars in the upcoming series “Spy City” — was set to give an award to Reeves, but that she left when something “felt off.” A celeb who was promoted — and did turn up — was “Black Panther” star Chadwick Boseman. While a source told us that Boseman “left after five minutes,” there are several images of the actor at the event.
Boseman also appears in several photos posing with the foundation’s head, Gershom Sikaala, a self-published author who claims he has an “honorary” doctorate from online seminary United Graduate College and Seminary and that he’s a UN Goodwill Ambassador. Reps for Boseman and for the charity did not comment.
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