Actor Wilford Brimley, known for his role in TV ads promoting diabetes awareness, died in a Utah hospital Saturday morning. He was 85.

“Wilford Brimley was a man you could trust. He said what he meant and he meant what he said. I’m sad that I will no longer get to hear my friend’s wonderful stories. He was one of a kind,” Brimley’s representative, Lynda Bensky, told Newsweek.

Brimley had been on dialysis at the time of his death and battled other medical conditions, Bensky said.

He suffered from diabetes mellitus, which prompt­ed him to appear in American Diabetes Foundation commercials to educate the public about the disorder.

On the big screen, he was best known for playing Ben Luckett in the 1985 film “Cocoon.”

He also famously made down-home TV commercials for Quaker Oats.