Following a spate of anti-semitic comments from Kanye West, now known as Ye, the musician has now reportedly lost his billionaire status, as Adidas announces a public split from him. This is just one of many lucrative partnerships that Ye has now lost as a result of his remarks online.

The sports brand’s relationship with Ye is thought to be worth around $250 million, according to The Guardian. While this is not the first time that Ye has made inflammatory or controversial comments that were met with outrage, but it certainly marks the first time he has been faced with such major financial consequences.