When paper-artist Florence Waller posted an image of an NHS (National Health Service) breast cancer PSA with the text “North Shields Library!” (the adverts locations), those just scrolling past the tweet might have seen it as a positive message sharing the information. After all, preventative health screenings are an important aspect of getting ahead of deadly diseases. Unfortunately, upon closer inspection, it appears that Waller was more excited that portal to book breast cancer screening was covered with another QR code. This newer one placed on top would send the person seeking this vital information instead to a transphobic online celebrity.