Movie reaction GIFs have become a staple of online culture. But what happens when they take on a life beyond their original context – and does it really matter?

In his latest video essay, Leigh Singer unpacks this curious modern phenomenon, not only showing how GIFs – that’s Graphics Interchange Format – are created and disseminated across social media but also revealing the origins of a few ubiquitous examples of the form.

Check out the full video below, share your thoughts (and your favourite film-related GIF) with us @LWLies and subscribe to our YouTube channel for more.

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