We’re living in a golden age for plushies. The Millennial and later Gen Z refusal to give up on enjoying things just because we’ve reached some arbitrary stage of “too old”, combined with the pandemic fuelled desire to surround ourselves with soft things, has led to some truly innovative steps being made in the stuffed friend industry. Now if you’re a cat person like me then obviously cat plushies are your go-to choice for fluffy friends that won’t mind if you squeeze them just as hard as your cute-aggression desires. And if you want unbelievable pillowy softness, Squishmallows are the number one (some would say only) choice. So I’ve made this list to help you (and any stuffed animal-challenged loved ones looking to buy you a gift) out on narrowing down the newest addition to your collection.

But what are Squishmallows anyway? If you’ve been living under a rock, or just don’t care about plushies (no judgment) and don’t have any small humans in your life to make you care, then you may have missed the cutest, softest toys around. (I’m not at all biased, I say, as I write this list from my Squishmallow-filled nest, actively scheming to acquire more.) Squishmallows are an incredibly wide range of plush toys, featuring everything from sentient Boba drinks to Bigfoot, with adorable little faces and backstories to match.

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