The music record label, Blockberry Creative, sent shockwaves through the world of K-pop when they announced on November 25, 2022, that Kim Ji-woo, known professionally as Chuu, had been removed from the girl group LOONA. The K-pop genre has experienced a rise in popularity in recent years. South Korea has capitalized upon this fame by forming sophisticated boy and girl groups capable of producing mesmerizing performances and catchy tunes, and of becoming K-pop idols.

LOONA is just one of many groups that have thrived in this K-pop era. However, the group gave itself an edge with the bold and unique manner in which it established itself. For starters, LOONA is quite a large girl group, consisting of a total of 12 members. To capitalize on their numbers and talent, LOONA established and introduced each member of its group by having them release a solo single. This introduction process went on from 2016 – 2018 until all 12 members were revealed: Haseul, Vivi, Yves, Jinsoul, Kim Lip, Chuu, Heejin, Hyunjin, Gowon, Choerry, Olivia Hey, and Yeojin.