On the morning of October 4th, many woke to photos of rapper Ye, formally known as Kanye West, wearing a ‘white lives matter’ shirt, standing next to conservative commentator Candace Owens. Reactions were swift with many users across social media expressing shock but for most of us, this fell right in line with him wearing a MAGA hat and saying slavery was a choice.

Vogue’s global fashion editor Gabriella Karefa-Johnson was then bullied and berated by West after she called his actions “irresponsible.” This caused a wave of support from large names in the industry such as Gigi Hadid and Hailey Bieber coming to her defense. But this was only the start for Ye and he would soon come to find the ramifications of his behavior.