Between FuckJerry and Barstool Sports, pushback against online thievery of original content has been a big topic in early 2019, which is probably why a tweet from Adult Swim is getting a lot of attention. Whether it was meant seriously or as a cheeky way to engage with fans, the network turned to Twitter yesterday with a simple request: “Pitch your series in two words.”

Comedians and television writers, including Adult Swim collaborator Tim Heidecker, used the request for free ideas as an opportunity to call the network out with decidedly different kinds of pitches.

Heidecker’s “pitch” was a response to Adult Swim’s lack of social-media promotion for this year’s On Cinema Oscars special with Gregg Turkington, which Heidecker noted after it livestreamed late last month:

UseSocialMedia ToPromoteYourShows

Tim Heidecker (@timheidecker) March 7, 2019

Female showrunner.

Raphael Bob-Waksberg (@RaphaelBW) March 7, 2019

Why Didyouguysdothataltrightshow

Owen Ellickson (@onlxn) March 7, 2019

Fellow creatives: I know it’s “just Twitter,” but don’t you dare play this game. The pitch is to be sold not told.

Eric Haywood (@EricHaywood) March 7, 2019