Have you seen the new Heckboy? I have never been particularly into demon-superhero action blockbusters or their widely panned reboots, but for Heckboy, I will make an exception. Even if it means taking an unscheduled trip to Tennessee, which appears to be the only place in the country currently screening Heckboy. CNN reports that Belinda Daniel — the owner of the Roxy 8 movie theater in Dickson, Tennessee — likes to edit out any offensive language in movie titles, so as not to corrupt the minds of students at the neighboring elementary school. The Roxy also sits across the street from a church, and Daniel does not want to invoke God’s wrath by advertising films like Hellboy, so she made a highly meme-able tweak to the signage. And thus Heckboy was born:

Heck yeah gonna see Heckboy

Moon Lobster (@lunafayebeauty) April 20, 2019

I find this wordplay very exciting, and am delighted to share in the laughs.